Freelance B2B Technology Content Marketing Writer
I help mission driven B2B companies create content that builds trust in their brand. I specialize in working with organizations in the tech industry, making complex technologies and topics easier to understand for enterprise and small business decision makers.
About Me
I've been a professional writer and editor for 25+ years. I bring a unique combination of experience in both journalism and content marketing. While the latter has given me deep experience producing successful content programs for leading brands, it’s my decades as a journalist that is the “secret sauce” for engaging and inspiring audiences. I have a strong understanding of audiences’ needs and addressing those needs with content readers will seek out and share. I know how to find unexplored angles, gather unique and authoritative sources, and deliver reader-ready content under tight deadlines.
I work with organizations of all sizes, from small startups to globally recognized brands. My clients include Hewlett Packard Enterprise, Intuit, Intel, Micro Focus, Schneider Electric, Rackspace, Verizon, Tanium, Splunk, Alert Logic, Acceldata, Gigaspaces, Green Light Group, Canon, McAfee, Stratascale, Vertica, and Alavara. I’ve also worked with with marketing agencies including Pace Communications, MediaSolve Group, and Null Media.
Past Projects
Click on the headline to open the file.
An example of the type of content I wrote for Rackspace's CMO Digital Forum blog, which provided thought leadership on technology topics for Chief Marketing Officers and other marketing executives.
This is one of several ebook-style primers I've written on disruptive technologies for Splunk's Data Insider knowledge base.
White papers a great tool for addressing customer pain points while establishing your brand as an authority in your industry. This one that I wrote for Gigaspaces explains the benefits and challenges of a hybrid and multi-cloud approach and how its product streamlines the process.
Another white paper, this one about how companies can ensure the reliability of their critical data.
I wrote a variety of branded and ghostwritten content on managed detection and response (MDR), threat hunting, and other cybersecurity topics for Alert Logic's company blog. I also worked with the company's business leaders to create thought leadership pieces for publication on industry websites such as Tech Target, VMblog, and Help Net Security.
I contributed articles on range of digital transformation topics to HPE's Enterprise.nxt publication. This article looks at training data size and other factors in training AI models.
One of several articles on environmental tech that I contributed to GreenBiz.
My Professional Services
B2B Content Marketing
Companies approach buying decisions differently than individual consumers. I use my decades of experience as a content marketer and a journalist to create authoritative content that educates, fosters engagement, and builds trust with your customers. My services include feature articles, blogs, ebooks, how-to guides, and technology explainers.
Ghostwriting
I work with business leaders and SMEs to mine their expertise and refine their messaging for corporate blog posts, thought leadership articles, and other content. Your company gets published bylines that establish you as a credible industry resource without taking valuable time away from your core business responsibilities.
White Papers and Case Studies
White papers and case studies are great tools for presenting your brand’s philosophy on a complex issue and demonstrating your company's real-world success with clients. Both offer potential customers compelling reasons to work with you.
Editing
I provide editing and editorial management services for content of all types.